Media/ advertising and communication (Medium) Quiz

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📝 IELTS – English Vocabulary – Media/ advertising and communication – Medium

20 questions · 15 min timer · Explanations included · Free

Which of the following best defines 'subliminal advertising'?

Advertising that is only shown at night

Advertising that uses subtle messages to influence the subconscious

Advertising that uses celebrity endorsements

Advertising that is overt and direct

None

Subliminal advertising involves sending messages below the threshold of conscious perception to influence behavior. Option B is incorrect as it describes direct advertising. Option C is incorrect because it refers to celebrity endorsements. Option D is incorrect as it suggests a time-based strategy.

What is the primary purpose of a 'press release'?

To entertain the audience with creative storytelling

To provide journalists with official information about an event or announcement

To critique a competitor's product or service

To advertise a new product directly to consumers

None

A press release is an official statement issued to media outlets to provide information about an event or announcement. Option B is incorrect as it refers to direct advertising. Option C is incorrect because it pertains to entertainment. Option D is incorrect because it involves criticism.

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