Media/ advertising and communication (Difficult) Quiz Home › IELTS › IELTS English Vocabulary › Media/ advertising and communication (Difficult) 📝 IELTS – English Vocabulary – Media/ advertising and communication – Difficult 20 questions · 15 min timer · Explanations included · Free 1. Which term describes a media outlet's ability to reach a large audience? Narrowcasting Webcasting Podcasting Broadcasting None Show Hint Broadcasting describes a media outlet's ability to reach a large audience. Option A is incorrect as narrowcasting targets a specific audience segment. 2. In advertising, what does the term 'USP' stand for? Unique Selling Proposition Universal Selling Proposition Ultimate Sales Pitch Unilateral Sales Plan None Show Hint USP stands for Unique Selling Proposition, which highlights what makes a product or service different from competitors. Option A is incorrect as it uses 'Universal' instead of 'Unique'. Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Click Submit to see your final score! Previous Start Quiz Next Time's up
