Media/ advertising and communication (Medium) Quiz Home › IELTS › IELTS English Vocabulary › Media/ advertising and communication (Medium) 📝 IELTS – English Vocabulary – Media/ advertising and communication – Medium 20 questions · 15 min timer · Explanations included · Free 1. What does the term 'media literacy' refer to? The ability to access, analyze, evaluate, and create media The knowledge of media history The skill of writing news articles The ability to read books quickly None Show Hint Media literacy is the ability to access, analyze, evaluate, and create media in a variety of forms. Option B is incorrect as it refers to writing skills. Option C is incorrect because it relates to reading speed. Option D is incorrect because it involves historical knowledge. 2. What does the term 'viral marketing' refer to? A marketing strategy that uses traditional media outlets A marketing strategy that involves door-to-door sales A marketing strategy that relies on word-of-mouth and social sharing A marketing strategy that focuses on direct mail campaigns None Show Hint Viral marketing is a strategy that encourages individuals to share a marketing message with others, creating the potential for exponential growth in the message's exposure. Option B is incorrect as it involves traditional media. Option C is incorrect because it focuses on direct mail. Option D is incorrect because it involves personal selling. Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Loading questions... Click Submit to see your final score! Previous Start Quiz Next Time's up
