Media/ advertising and communication (Easy) Quiz

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📝 IELTS – English Vocabulary – Media/ advertising and communication – Easy

20 questions · 15 min timer · Explanations included · Free

What is the purpose of a 'focus group' in marketing?

To gather detailed consumer feedback

To design new products

To launch advertising campaigns

To increase sales immediately

None

A focus group is used to gather detailed consumer feedback on products or ideas. It is not directly involved in designing products or launching campaigns.

Which term refers to the audience that a media outlet aims to reach?

Demographic

Statistic

Geographic

Psychographic

None

A demographic refers to the specific audience that a media outlet aims to reach, based on characteristics like age, gender, and income. 'Statistic' is a general term for data, not specifically related to audiences.

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